Media Release (Post-IFFS 2012): Ewins Brings New Options In Space Saving Into Singapore with raumplus
2 April 2012
Singapore: Ewins Pte Ltd introduced the full suite of raumplus products in Singapore at the International Furniture Fair Singapore 2012 (IFFS 2012), held at Singapore Expo from 9 to 12 March 2012. The event marked the start of Ewins' collaboration with raumplus as well as the official launch of raumplus' full range of products in Singapore.
The entire line of raumplus products, which included wardrobe, interior, swing door and sliding systems, was on display at Ewins' 60-square-metre showcase located in the Hospitality Show segment of IFFS. "Our stand was well attended by architects, interior designers and contractors, based both locally and also in the surrounding region," said Mr. Mark Yong, Marketing Director of Ewins Pte Ltd. "And we were very happy with the positive reception of our visitors towards raumplus' range of products and ideas."
The highlights of the raumplus range were the Rima and Cornice systems. Banking on the idea that twice the spaciousness is simply good, the creative team of raumplus designed the Rima system to offer additional storage space without the unnecessary bulk. This space- optimising system features track-guided shelves that can be moved along a fixed wall unit. This enables users to increase storage capacity alongside their existing systems.
Exquisitely crafted, the Cornice premium interior system adds the finishing touches to a built-in or walk-in closet, or corner solution. This bespoke solution from raumplus allows users to customise their dream closets through the use of intelligent and functional wardrobe accessories.
"raumplus' Rima and Cornice systems were most well received, as they presented intelligent space management solutions while not compromising on aesthetics. We could see that visitors to Ewins' stand were impressed and excited by the complete suite of offerings from raumplus, which covered sliding, wardrobe and interior space solutions," commented Mr. Yong.
For interested parties who missed the Fair or who wish to take a second look at the raumplus range, the full suite of raumplus products is on display exclusively at THE EWINS HOME, a showroom at Midview City conceived to fill the gap between high-end imported European furniture and mass-market, low-quality pieces. Besides raumplus' offerings, THE EWINS HOME also features Veromobi and GreenCube - Ewins' flagship innovative lifestyle furnishing brands.
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About Ewins Pte Ltd
Ewins Pte Ltd (Ewins) was established in 1967 as Ewins Hardware Pte Ltd, a humble distributor of engineering hardware and machine goods. Today, Ewins is one of the region's major providers of furniture fittings, components and builders' hardware.
In the late 2000s, Ewins developed its flagship brands: Veromobi, symbolising design-centric furniture and furnishing components; GreenCube, a brand of energy-saving lights and water- saving devices; and Casa, a brand of well-made and reasonably priced furniture and builders' hardware and fittings. The company also supplies ironmongery and furniture to residential and commercial projects.
With Ewins' newest additions --THE EWINS OFFICE, a one-stop solutions provider for all the office needs, and THE EWINS HOME, an inspiring furnishings and fittings gallery that has the power to transform a house into an ideal home -- Ewins is poised to be the market leader in home and office furnishings, furniture fittings, builders' hardware and components in Singapore as well as across the globe.
Today, Ewins has a marketing office in Turkey and exports its products to North and South America, Europe, Africa and Asia.
raumplus is a second-generation manufacturer of sliding doors, room dividers and cupboard/interior systems. Jurgen Guddas founded the company in 1986, putting the accent on uncompromising quality, honest trade and customer friendliness.
Under the leadership of son-in-law Carsten and daughter Uta Bergmann, raumplus today is a worldwide operation with partners in 58 countries, including company shares in China, the USA, Canada, Russia and Switzerland.